Efficiency is everything with writing. There is no reason you should describe something with 500 words when 50 covers it just as well. It's not that prose is bad, it's just that in today's market, speed is the name of the game. Why read a book when you can watch a movie? That's what you're up against.
You must keep everything on point. Long, flowery description doesn't work. I'll go watch the nature channel if I want to see all that. Same with dialog. Speeches may have been fine in Ayn Rand's day, but now the only situation is if the character is rousing an army for battle. Even then, keep it pithy.
Yes, this post is short. Look at the title.
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